Research: Outlining My Target Audience.

 Demographic Profiling:

In order to target my audience I need to use Demographic Profiling, a clever technique that allows companies and marketers to focus on developing the product specifically for that audience group. As I am loosely basing my magazine on Q magazine, I will be first looking at the Demographic Profiling for their audience before looking at my own.
G: Gender. The gender of the magazine's target audience appears to be none specific, some articles would attract more males than females, there does not appear to be a gender targeted by the marketers and producers.
R: Race. The race of the target audience doesn't appear to be specific either however, more white artists feature in the magazine than other ethnic artists, possibly implying that the magazine is aimed at Caucasians, however there doesn't appear to be any race clearly targeted.
A: Age. The age range of the target audience appears to be those ages from 18 to late 20's, however there are bound to be people who do not lie within this age range.
S: Socio-Economic Status. As a few audience members may lie under their parents socio-economic status, there is a range of category's that this could be for the target audience. A range from C1, lower middle class, to A, upper class, would be targeted through the use of the vocabulary and the price that is charged.



I plan on basing my magazine on Q magazine however, I will mainly focus on the acoustic rock genre of music and focus on a younger target audience. This is my magazines Demographic Profiling -

G: Gender. Like Q magazine I will not have a gender specific magazine although there will probably be posters that would attract the female audience and articles that would attract the male audience, I do not plan on focusing mainly on one gender in my audience.
R: Race. I do not plan on focusing on one race for my magazine, purely because there are so many out there, however I feel that there will be mainly white artists that are featured in my magazine and, therefore, may attract the white audience.
A: Age. As Q magazine mainly targets young adults and adults, there is a gap in the market for my magazine as I will be focusing on a younger audience, an age range from 14 to early 20's. This will effect the price of my magazine as this age ranger features students and they will not be willing to part with a large amount of money.
S: Socio-Economic Status. As my age range of my target audience features those who are under the age of 16 and, therefore, will be part of their parents socio-economic status, I have also created a range from C2, working class, to A, upper class.

In order to create a finer, more detailed target audience I have to use Psychographic Profiling, a theory that was created by Young and Rubican. These two men grouped society into four different groups, depending on their out look on life, their life style, the products they bought etc. These four groups go as follows;

Mainstreamers: These people dominate 40% of the audience for a product; they want to belong, fit in and focus on the trends and fads that friends and other members of society go through, and attempt to join them.
Aspirers: This group consists of the people who aspire to be something, who want to become something great and well known.
Reformers: These are the people who are worried about the state of the world and want to make the world or the area they live in a better place, these people will most likely recycle and worry majorly on the world affairs.
Succeeds: This group of people are the ones who have already climbed the ladder and have come to a desirable position in their career or life.

My target psycographic audience will most lilely be the Mainstreamers however I feel that this will be joint with those who fall under Aspirers. My wider, secondary audience, will most likely be more Aspirers and those who fans of acoustic rock artists and music, as those people may not fall within my Demographic.